Apple is known for its elaborate product announcements. The PR buzz usually starts several weeks before the official product launch date, and customers also begin to share their excitement on social media about the rumored product features.

The same was true when Apple released Yosemite, the latest computer operating system. The Verge labeled the platform as “a collection of smart, small changes,” and Ars Technica called it “a pleasant upgrade.” Yosemite introduced a new user interface, emphasizing flat graphic design with light and dark color schemes.